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About Us
This is XXL
XXL's vision is to be the preferred destination in the Nordics for everyone who strives to live a (more) active life. In short: We want to be a place most people actively want to visit.
We will be the best starting point for great sports and outdoor experiences. We offer a wide range of products for both the sports and outdoor segments of the market, which sets us apart from players who only focus on sports – or only on outdoor activities.
Well-known brands, good prices, a wide range, solid expertise and good accessibility turn into great experiences.
Since the opening of our first department store in 2001, we have built a sports chain with 85 departments in Norway, Sweden and Finland. We are also the largest online sports store in the Nordic region.
Together, we are around 4,500 enthusiastic employees who live and breathe our mission every day: To make all types of sports and outdoor equipment easily accessible to everyone. Sports and outdoor activities create healthy and happy people. That is why we want everyone to participate – regardless of age, gender, skin color, geography and economy. That's why we say Sports unite all.
Some facts about XXL (as of October 2024)
- XXL was established in 2000 by Øivind Tidemandsen.
- The first department store opened in 2001, at the NAF building in central Oslo.
- Since its inception, XXL has been one of the fastest growing sports chains in Europe. In 2010, XXL was established in Sweden. In 2014, XXL moved further east and opened its first department store in Finland.
- At the same time, XXL has also built a position as the largest online sports chain in the Nordic region.
- Today, XXL has 39 departments in Norway, 30 departments in Sweden and 16 departments in Finland. A total of 85 departments.
- XXL has two central warehouses. One in Nordkisa in Norway and one in Örebro in Sweden. These support both the department stores and the online store.
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